New speakers who use pod-casting have one of the most powerful marketing systems at their disposal, and because of that they are likely to benefit with some of the highest incomes online. Most people are amazed by them, they see them as rock stars who live the jet set life.
Moreover they see them as someone who has overcome the #1 most recognized fear, public speaking. With today's technology anyone can add this venue to their business, without the hassle of travel and hotel rooms etc. The online equivalent to making a living by talking on stage is to deliver a pod-cast.
Its a recording stored on a website that often is similar to a radio broadcast, it has some music to lead into the conversation, It may even have some limited advertising. The creator of the pod-cast usually sets a weekly schedule where they may create 3 or more recordings on various subjects.
Now this alone can be very entertaining not to mention, with thousands to choose from we can very quickly find a niche specific audio to begin to follow. In addition for new speakers looking to extend their online income this can be a big boon to their pocketbooks.
Here's why, according to Podtrac, (Advertising Effectiveness Studies) Ads on pod-casts are 3 times more effective over traditional online video and 7 times more effective over TV. So with one broadcast alone you can increase your sales by 3 to 7 times over sponsored links and television.
Moreover 68% of your listeners will have a more favorable opinion of you and your ad after hearing it over other more traditional ads. In addition there is a 73% average increase in the likelihood to purchase form you over other advertising systems as well
So as you can see new speakers have great opportunities to generate leads and sales using this pod-casts.
Why People Love Listening to Podcasts Talk Radio Podcasts - What to Talk About How Podcasting Can Help Your Online Business Podcast - How Did it All Begin? Podcasting - A Look at What it is and How it Started
0 comments:
Post a Comment