Some of you out there have been racking your brain trying to figure out how you could monetize your podcasts, but believe me it is not as hard as you may think. The key to monetizing your podcasts is ad space. You know how you listen to the radio and the DJ will promote events, local news, or other information? Well guess what, the radio station is getting paid for that air time. And those sources that have requested that airtime are known as sponsors.
Monetizing your podcast works the same way. The only difference is you are the boss. You get to pick and choose what types of advertisements get airtime, how much time they get, how you will charge for the airtime, and how you will accept payment for the airtime. Doesn't that sound great?
So now all you have to do is actually get the job done. The first thing you have to do is plan out how much time you are willing to use as ad space. I would suggest that you should use no more than about 2-3 minutes at a time for advertising. And don't think that you have to do this all at one time because you don't. You could open up with ads, you could create an intermission time period in the middle of the podcast, or you could just hold out until the end. It is ultimately up to you.
Next you would want to gives some though as to how many sponsors you will accept at a time. Now this will depend on the time of space that you allow, just make sure that you stay consistent. Also, you will want to keep your perspective sponsors up on how much space is available so that you don't get bombarded.
From there all you have to do is communicate with your sponsors and create a simple script for the ad. Now this shouldn't be long at all. In fact it shouldn't be no more than about 1-2 sentences at the most. And after this step you are ready to record.
Just make sure that you stick to the script and time frame that you agree to and you will be just fine. Monetize your podcasts can bring in some good money for you, especially if you offer your podcasts for free. And keep in mind that your sponsors are looking for the best exposure that they can get from you, so always do your best to provide that.
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